1.1: The art and craft of writing


For tens of thousands of years, human beings communicated through pictures and music. Language set humanity apart from every living thing that ever came before it. People developed language to explain the world around them, to paint pictures in words that would describe where they had been and what they had seen and heard and felt. Language would allow humanity a way to convince others to follow a certain path, to explore the world, to discover more, experience more, live more.

Our language continues to grow and evolve as people come together from different parts of the world, bringing with them words and terms that are absorbed into the common lexicon. This learning activity will look at the power of story to inspire, convince, describe, inform.

You don’t write because you want to say something, you write because you have something to say.

– F. Scott Fitzgerald


What you will learn

After you have completed this learning activity, you will be able to

  • compare the logistics of delivering a product to a local, a national, and an international market
  • describe the key factors (such as climatic considerations, topography, and cost) that influence the way a company delivers its product to an international market
  • compare the advantages and disadvantages of different modes of transportation for distributing a product to different world markets
  • identify sources of information to facilitate the import/export process (such as brokerage firms Canada’s imports and exports and Global Affairs Canada), drawing on a variety of sources, including the Internet

Acknowledgements (Opens in new window)